End Editorial Confusion

Turn those recurring “Which way should we do this?” questions into clear, documented answers

Create Custom Content

Develop organization-specific word lists, conscious language guidance, and voice and tone documentation

Increase Your Value

Position yourself as the go-to expert who can solve editorial consistency challenges for any organization

Stop Wrestling with Inconsistent Style Decisions

You and your editorial team deserve better than constantly debating the same style questions. Every organization has a unique voice, audience, and industry considerations that generic style manuals don’t always address. This comprehensive 10-lesson training will teach you to take those recurring challenges and turn them into a professional, user-friendly house style guide. You’ll learn the complete system, from choosing the right foundation guides to building custom content that addresses your organization’s specific needs. After taking this training, you'll be able to: * Start your style guide from scratch or improve upon an existing guide * Learn how to create word lists that capture your organization’s unique terminology * Develop voice and tone guidance that reflects your brand * Integrate conscious language principles into your guidelines  * Establish update processes that keep your style guide relevant and current.  The result? A style guide that doesn’t just sit on a shelf. You’ll be able to create a go-to resource that saves time, reduces confusion, and elevates the consistency of everything your organization publishes.

Meet Your Expert Guide

Hi, I’m Samantha Enslen, owner of Dragonfly Editorial and a seasoned expert in crafting editorial style guides. I’ve seen just about every style challenge you can imagine and have developed solutions for all of them. I’ve helped organizations take their content from scattered and inconsistent to polished and professional. I understand how to make editorial decisions that serve your specific audience and goals. I’m here to share what to include in your style guide and how to make it a tool your team actually values and uses.

Course Curriculum

4 Chapters · 22 Lessons

  1. 1

    Introduction to Editorial Style Guides

    1. What is an Editorial Style Guide? Free preview
    2. (Included in full purchase)

      Understand the three types of style documents

    3. (Included in full purchase)

      Quiz: The Three Types of Style Guides

    4. (Included in full purchase)

      Recognize Why a House Style Guide is Important

    5. (Included in full purchase)

      Quiz: Why a House Style Guide is Important

  2. 2

    Create Your Style Guide

    1. (Included in full purchase)

      Choose a Default Style Guide and Dictionary

    2. (Included in full purchase)

      Quiz: Choosing a Default Style Guide

    3. (Included in full purchase)

      Create a Words List

    4. (Included in full purchase)

      Quiz: Create a Words List

    5. (Included in full purchase)

      Address Key Punctuation and Style Topics

    6. (Included in full purchase)

      Quiz: Punctuation and Style

    7. (Included in full purchase)

      Incorporate Conscious Language Guidance

    8. (Included in full purchase)

      Quiz: Conscious Language

    9. (Included in full purchase)

      Define your organization’s voice and tone

    10. (Included in full purchase)

      Quiz: Voice and Tone

  3. 3

    Implement and Maintain Your Guide

    1. (Included in full purchase)

      Decide on a Delivery Method

    2. (Included in full purchase)

      Quiz: Delivery Methods

    3. (Included in full purchase)

      Format for Readability

    4. (Included in full purchase)

      Quiz: Format for Readability

    5. (Included in full purchase)

      Update Your Guide Regularly

    6. (Included in full purchase)

      Quiz: Updating Your Guide

  4. 4

    Summary

    1. (Included in full purchase)

      Thanks and let's go!

What People Are Saying

Discover why folks trust Dragonfly Editorial to bring them practical, engaging learning experiences. Here's what participants say about our classes, webinars, and learning community.

”
Excellent instructor, great and informative topic, and I really appreciate the handouts to share with my team!
Member

Association of Proposal Management Professionals

I've had the honor of working with Samantha Enslen and her team at Dragonfly on multiple training initiatives. At every instance, and in all mediums, Dragonfly delivered stellar results. Their thought leadership within the industry resonated in the content presented, and their ability to engage and motivate participants was first-rate. This testimonial was a pleasure to write up and, of course, a challenge to try and say how AWESOME Team Dragonfly is in only a few sentences!
Kristen Shoop, CMP, AICI CIC

Former Professional Development and Events Manager at ACES, The Society for Editing

Professional man with graying hair, wearing glasses and a purple button-up shirt.
Appreciated Samantha's research, knowledge, and experience to help me stay on top of current developments and best practices.
Pat Langley

Reporter, Tippecanoe Gazette

”
Liked that the instructor was lively, fun, and interesting. I liked that this presentation was easy to follow and that she showed real-life examples, which was helpful.
Member

The Society for Editing

”
Fantastic content with gobs of useful, easily applicable examples and poignant insights. Thank you!
Member

Association of Proposal Management Professionals

Start Building Your Style Guide Today!

Craft compelling content with confidence and consistency. Enroll now to elevate your brand's voice!

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