Gain senior-level perspective on your most important editorial work
Refine editorial workflows, systems, and processes that integrate AI where useful, ensuring they hold up under real client and team demands.
Talk through client, stakeholder, or internal team challenges, including how AI is shaping expectations around speed, cost, and content production.
Strengthen content quality, structure, and decision-making — especially when working with AI-assisted drafts that still require clarity, nuance, and voice.
Get clear, practical input on positioning, growth, and next steps as an editorial or content leader in a rapidly changing landscape.
Meet your expert advisor
Samantha Enslen, Fellow, CP.APMP
President and Founder | Dragonfly Editorial
Samantha Enslen is the founder of Dragonfly Editorial, a creative agency known for helping organizations explain complex ideas with clarity and precision. For more than 20 years, she has worked with clients across industries to strengthen content, refine messaging, and improve editorial quality at scale. She is a former editorial manager for a Fortune 500 technology company and a former contributing editor to The Editorial Eye. Sam served for eight years on the board of ACES: The Society for Editing, where she was also managing editor of Tracking Changes, the society’s award-winning quarterly journal. Her work has been recognized with multiple writing awards, and she was named an APMP Fellow in 2020 for her contributions to the profession. She is also a writer for the Grammar Girl podcast, where she explores language, usage, and communication with a broad audience. Through her advisory work, Sam brings a practical, experienced perspective to editorial challenges — helping clients think more clearly, make stronger decisions, and produce work that is both effective and credible.
Private, one-on-one guidance for experienced professionals
These sessions are designed for communications professionals responsible for editorial quality, content outcomes, and decision-making — often across teams, clients, or complex projects — and increasingly working in environments where AI is shaping how content is created and evaluated. Bring your questions, goals, or roadblocks — whether related to workflow and process breakdowns (especially when integrating or resisting AI tools); content strategy and editorial planning in faster, AI-assisted production environments; client or stakeholder dynamics, such as shifting expectations around speed, cost, and quality; high-stakes writing or editing decisions, particularly when working with AI-generated or AI-assisted drafts; or positioning, growth, and leadership challenges in a changing editorial landscape. Together, we’ll clarify what’s actually happening (such as where AI is helping, complicating, or obscuring the work), identify the core issue (not just the surface problem), evaluate your options (for example, when to rely on tools and when to apply deeper editorial judgment), and define practical, realistic next steps you can take immediately. You’ll leave with clearer direction, stronger judgment, and a more confident path forward.
Who this is for
Agency owners and leaders
● Managing multiple clients, projects, and editorial standards at once ● Navigating tricky client situations, scope issues, or quality concerns ● Looking to refine internal processes or elevate editorial consistency ● Wanting an outside perspective on how the work is actually running
Senior in-house communications and content leaders
● Responsible for high-visibility content, messaging, or publications ● Working across stakeholders with competing priorities ● Leading (or informally guiding) editorial standards and decisions ● Looking for a sounding board for complex or sensitive content
Experienced editors and content professionals
● At an inflection point in their careers or businesses ● Looking to sharpen positioning, services, or direction ● Dealing with ambiguity, growth decisions, or evolving expectations ● Wanting thoughtful, senior-level perspective — not generic advice
What people are saying
Here's what clients and colleagues have to say about Sam’s work and approach.
Thanks, Samantha, for your insights; they've been super helpful. I really appreciate the candid feedback, and I think your comments are right on target.
Strategy& Alumni
Sam, you were awesome! Your classes made the whole trip worth it. So very informative, interactive, thought provoking — and just all out fun. I am so glad you came to train our team, and hope to connect with you again. I will definitely reach out in the future for picking your brain on things!
Fiserv
While it’s not something I usually do at this stage, I am going to run [your recommendations] past our managing partner with my comments included. If we can get his buy-in now, it will save us time when we’re close to making process changes. In short, I am very happy with our work so far, and I appreciate your insights.
Fish & Richardson
Sam, you did an outstanding job yesterday. It’s one of the best webinars I’ve attended ... very well done!
Responsive
Session format
Each Editorial Advisory Session is designed to give you focused, high-value input on a specific challenge or decision.
What's included
● 60-minute private session on Zoom ● Optional pre-session context (such as materials, questions, or background) ● Clear next steps you can apply immediately
What's next
A free, 30-minute follow-up on Zoom to close the loop on any questions, discuss next steps, and celebrate your wins!
Book a private Editorial Advisory Session today.
If you’re working through a complex editorial, content, or career decision — and want a thoughtful, experienced perspective — this is a good place to start.
$495.00