What to expect

AI is changing how organizations create, share, and manage content, but in the rush to innovate, the question of responsible use often gets overlooked. Communicators are uniquely positioned to lead that conversation. In this one-hour session, Chief Content Officer Emily Primeaux draws on real-world examples to explore how organizations are navigating the promise and pitfalls of generative AI, from internal content creation to brand storytelling. You'll leave with practical tools and a clear path forward for building ethical AI guidelines that protect trust while driving innovation.

What you'll learn

How to identify where AI introduces risk and opportunity in your communication workflows

What the essential components of an ethical AI use policy look like

How to balance agility, innovation, and accountability using practical frameworks

How to use a customizable outline and sample language to start your own policy

Meet the speaker

Emily Primeaux

Chief Content Officer | Dragonfly Editorial

Emily is a writer and editor with experience across website content, magazine production, marketing communications, and thought leadership in highly regulated and technical subject areas. She has worked extensively with subject-matter experts and edited complex, high-stakes content with a focus on clarity, structure, and audience needs. As chief content officer at Dragonfly Editorial, Emily leads the company’s content vision and strategy.

Ready to set your own AI guardrails?

Walk away with practical frameworks for using AI responsibly and confidently. Secure your spot today.

$49.99