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What You'll Master in This Session
Prepare with purpose: Learn how to prepare thoroughly, so you walk into expert conversations informed and ready to ask the right questions.
Ask questions that spark stories: Discover the specific questioning techniques that move beyond surface-level Q&A and unlock real insights — the ones that make your content stand out.
Listen like a pro: Master the art of active, curious listening that helps you mine the gold beneath the jargon and technical terminology.
Use tech to stay present: Learn how to leverage transcription and note-taking tools so you can focus on the conversation instead of scrambling to capture everything by hand.
Your Expert Guide
Samantha Enslen, Fellow, APMP; CP-APMP
Samantha is the founder and president of Dragonfly Editorial, a creative agency with customers around the world. Sam is the former editorial manager at CSC and former contributing editor to The Editorial Eye. She spent 8 years on the board of ACES: The Society for Editing, and served as managing editor of Tracking Changes, the society’s quarterly journal. Sam has received multiple awards for her writing and in 2020 was named a Fellow of the Association of Proposal Management Professionals. She is also a writer for the Grammar Girl podcast. At home, Sam manages three children and multiple pets. Her husband, Greg, is a fiction writer who pens the Frank Harper mystery series, set in a fictional Ohio town much like the one they live in.
Why Copywriters Need This
You've been there: sitting across from a technical expert, nodding along as they dive into their domain, and then... the meeting ends. You're left with scattered notes, half-remembered jargon, and the sinking feeling that you missed the real story. The problem isn't always the expert. It's the way we listen and ask questions. In this session, award-winning writer Samantha Enslen will walk through the framework she uses to transform silent SMEs into comfortable storytellers. She'll show you how to prepare carefully, ask questions that spark stories, and listen in a way that uncovers concrete details and unexpected insights. Whether you're crafting thought leadership content, feature stories, or even proposals, these skills will change how you work with subject matter experts — and how you craft specific, authentic content.
What People Are Saying
Join writers and editors who've already benefited from Samantha's expertise. They're gathering great information and creating content that resonates with readers.
Clear, practical, hands-on training that you can actually use ... another great resource from Dragonfly! Samantha’s practical, straightforward approach to teaching makes it easy to focus and apply the content to your daily practice.
Senior Technical Writer/Editor, Summit Consulting
Samantha is a great presenter, and shares important information in a fun and accessible way. Thank you, Sam!
Las Vegas, NV
Sam delivered a highly engaging, customized workshop that combined editorial expertise with practical guidance tailored to the needs of our asset management business. I appreciated the professionalism and warm, collaborative approach used to help our editors and writers translate complex industry concepts into content that is clear and relevant to a wide range of audiences.
Senior Copy Editor, Wells Fargo Asset Management
Ready to Level Up Your Expert Interview Game?
This session is designed specifically for copywriters who want to master the art of extracting compelling stories from technical experts. You'll walk away with actionable techniques you can use in your very next meeting. Join us! Your spot is waiting.
$79.00